Archive: customer experience

Chatbots: engaging with customers like a friend

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In today’s digital age, customers, partners and employees dictate the manner in which they make purchasing decisions, gain information and seek support with issues important to them. Read more.

publication date: 2017-09

How product companies can learn to sell solutions

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With the rise of digital technology, the software component in many products, ranging from washing machines to machine tools, has grown increasingly important. This has given the manufacturers an opportunity to become solution businesses — a switch that can deliver great business benefits. ... Read more.

Publication date: 2017-05

Demystifying design thinking

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Design thinking has evolved from a niche specialism, appealing primarily to start-ups and entrepreneurs, and is now firmly on the agenda of large multinational companies. It offers enormous potential for innovation and competitive advantage — so how can organizations embrace design thinking and embed it into their operating model? ... Read more.

Publication date: 2017-05

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