Search results - 33 articles

EY Performance-People Power

Categories: Articles in English, Consumer Products, Organization & People, Processes, Strategy, Technology

Consumers expect to exert a more tangible influence on companies, moving beyond the role of purchaser toward co-creator. This article examines how organizations that engage proactively and collaboratively with customers can devise more effective product development strategies, while fostering feelings of ownership among consumers and so increasing brand loyalty.

Publication date: 2012-06

EY Performance-Consumer barometer

Categories: Articles in English, Automotive, Consumer Products, Financial Services, Government & Public Sector, Information Technology, Life Sciences, Media & Entertainment, Oil & Gas, Organization & People, Power & Utilities, Processes, Technology, Telecommunications

Create your personalized “consumer profile” in our consumer barometer web-based tool.

Publication date: 2012-06

Categories: Articles in English, Consumer Products, Media & Entertainment, Strategy, Technology

Social media channels have created significant opportunities for digital games companies like Zynga. But the most successful titles all share something unexpected in common: they require less imagination than their competitors. This is no coincidence, but the reason for the success of these games lies in the wider entertainment software market.

Publication date: 2012-02

Starthilfe-Das Vermächtnis von Gustave Trouvé: Die Markteinführung der Elektromobilität in einer modernen Welt

Categories: Articles in German, Automotive, Power & Utilities, Strategy, Sustainability, Technology

Wie kann das Marketing heute Elektrofahrzeuge (EVs) auf dem Markt positionieren und wie können sie sich durchsetzen? Wer sind die Erstkäufer und wie sieht der optimale Marketing-Mix aus, um die Zielgruppe anzusprechen? In diesem Artikel wird eine Mehrphasen-Strategie zur Marktpositionierung von EVs erläutert. Dazu werden die Produkteigenschaften von EVs, die Kundenbedürfnisse und andere Marktkräfte näher betrachtet.

Publication date: 2011-03

E-Mobility 2025: Szenarien für die Region Berlin

Categories: Articles in German, Automotive, Power & Utilities, Strategy, Sustainability, Technology

Die Bundesregierung hat bis zum Jahr 2020 die Markteinführung batterieelektrischer Fahrzeuge zum politischen Ziel erklärt. Bisher fehlen jedoch konkrete Vorstellungen, wie die elektromobile Zukunft in Städten aussehen könnte. Das Fachgebiet Integrierte Verkehrsplanung der TU Berlin hat in Zusammenarbeit mit Z_punkt The Foresight Company drei Szenarien zur Einführung von E-Mobility in Berlin entwickelt.

Publication date: 2011-03

Im Gespräch

Categories: Articles in German, Other industry sectors, Strategy, Technology

GBPT im Gespräch mit Martin Ertl Chief Innovation Officer, Bombardier. Im 21. Jahrhundert steigt die Bedeutung eines Ökosystems aus Kooperationspartnern, um flexibel auf neue Entwicklungen reagieren zu können.

Publication date: 2011-03

Learning the ABC: case analysis of activity-based costing and profitability management

Categories: Articles in English, Processes, Strategy, Technology

Our case study shows how we helped a large manufacturer of white goods and small domestic appliances, based in China. We used the ABCmodel which allows organizations to pinpoint production costs to give accurate costs and profit levels per unit produced.

Publication date: 2011-02

SAP Services: transform and perform

Categories: Articles in English, Information Technology, Processes, Strategy, Technology

Dealing with change is not new for SAP Services; its customers expect flexible and responsive business transformation systems and services. However, SAP has turned its attention to its own processes. This article illustrates how the underlying management system takes quite a different approach compared with the norm.

Publication date: 2011-02

Innovation management 2.0: how to organize innovation in the era of social media

Categories: Articles in English, Organization & People, Processes, Strategy, Technology

This article outlines the components of innovation management 2.0 and looks at a number of management principles for successful, community-oriented innovation management. While huge benefits are anticipated for companies which employ these techniques, the reality is that the majority are not yet ready to exploit the potential on offer.

Publication date: 2010-11

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