Search results - 21 articles

How Tommy Hilfiger capitalizes on its most profitable customers

Categories: Articles in English, Consumer Products, Organization & People, Strategy

The case study discusses how market segmentation helped Tommy Hilfiger capitalize on its more profitable customers. By realigning the company’s strategies, focusing on brand loyalty and building a direct relationship with customers, it is better placed to achieve sustainable and profitable growth.

Publication date: 2010-11

Neubewertung von Personalstrategien und Gestaltung neuer Personalprozesse in einem Konsumgüterunternehmen

Categories: Articles in German, Consumer Products, Information Technology, Organization & People

Die Personalarbeit befindet sich in einem starken Veränderungsprozess und gewinnt an strategischer Bedeutung für den Erfolg eines Unternehmens. Der Artikel berichtet über ein Projekt bei einem internationalen Tabakhersteller. Unser Projektteam unterstützte ihn, seine Personalstrategie zu formulieren und war ihm bei der Klärung, Analyse und Dokumentation der Prozesse für sein operatives Geschäft in den drei baltischen Staaten behilflich.

Publication date: 2009-07

Human resources: a strategy articulation for a global fast moving consumer goods company

Categories: Articles in English, Consumer Products, Information Technology, Organization & People

Human capital plays a decisive role in the growth and development of any organization. HR strategies can generate latent opportunities. They can be pivotal for any dynamic organization, as demonstrated in this case study of Global Tobacco Production Company (GTPC).

Publication date: 2009-04

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