Search results - 16 articles

EY Performance-Placing trust in the future of co-creation

Categories: Articles in English, Consumer Products, Strategy

Consumers are an asset for innovation. Encouraging them to participate in co-creation has the potential to deliver far better solutions than businesses can achieve on their own.

Publication date: 2014-08

EY Performance-Consumers on board

Categories: Articles in English, Consumer Products, Organization & People, Processes, Strategy, Technology

Consumers are smarter, better informed and more demanding than ever.

Publication date: 2014-06

EY Performance-Making the best of a difficult trend

Categories: All, Articles in English, Consumer Products, Organization & People, Strategy

The Brazilian arm of an animal feeds multinational called on EY to find out how it could protect its margins and create added value for the customer in a difficult market.

Publication date: 2014-05

Mountains of Hautes Pyrenees

Categories: Articles in English, Consumer Products, Strategy

Companies that continuously think beyond their existing boundaries and invest in research, development and product or service innovation tend to be the market leaders.

Publication date: 2012-11

Consumers communication 2020

Categories: Articles in English, Consumer Products, Information Technology, Strategy, Telecommunications

New technologies, changes in customer behavior and increasing regulatory requirements have transformed the communications industry in recent years.

Publication date: 2012-11

Mehlhorn Interview

Categories: Articles in German, Consumer Products, Strategy

Starke Marken und Produkte mit Dienstleistungen zu neuen Konzepten zu verbinden: so sieht für Lutz Mehlhorn eine ganzheitliche Marketingstrategie aus.

Publication date: 2012-08

EY Performance-People Power

Categories: Articles in English, Consumer Products, Organization & People, Processes, Strategy, Technology

Consumers expect to exert a more tangible influence on companies, moving beyond the role of purchaser toward co-creator. This article examines how organizations that engage proactively and collaboratively with customers can devise more effective product development strategies, while fostering feelings of ownership among consumers and so increasing brand loyalty.

Publication date: 2012-06

EY Performance-Consumer barometer

Categories: Articles in English, Automotive, Consumer Products, Financial Services, Government & Public Sector, Information Technology, Life Sciences, Media & Entertainment, Oil & Gas, Organization & People, Power & Utilities, Processes, Technology, Telecommunications

Create your personalized “consumer profile” in our consumer barometer web-based tool.

Publication date: 2012-06

GettyImages_103056500

Categories: Articles in English, Consumer Products, Media & Entertainment, Strategy, Technology

Social media channels have created significant opportunities for digital games companies like Zynga. But the most successful titles all share something unexpected in common: they require less imagination than their competitors. This is no coincidence, but the reason for the success of these games lies in the wider entertainment software market.

Publication date: 2012-02

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