Search results - 5 articles

EY Performance-Middle East and North Africa embrace cleantech

Categories: Cleantech, Government & Public Sector, Strategy, Sustainability

With an abundance of natural resources and space for large-scale development, the MENA region could be one of the fastest cleantech growth markets.

Publication date: 2015-11

EY Performance-Fueling change

Categories: Articles in English, Cleantech, Government & Public Sector, Oil & Gas, Power & Utilities, Strategy, Sustainability

Veteran green-energy pioneer Amory Lovins has a road map that businesses and governments the world over can use to reduce their reliance on fossil fuels and generate significant savings, profits and growth.

Publication date: 2012-06

Categories: Articles in English, Cleantech, Governance & Risk, Government & Public Sector, Oil & Gas, Sustainability

Companies are under pressure to reduce emission levels and commit to sustainability. This article explains how, by investing in successful mitigation projects, companies can meet reduction targets, gain a stake in beneficial schemes and position themselves as leaders in their industry sector, while potentially increasing customer loyalty.

Publication date: 2012-06

Competing for market share in rural India

Categories: Articles in English, Automotive, Cleantech, Consumer Products, Life Sciences, Organization & People, Processes, Strategy

This article discusses how the project team assisted a manufacturing company to improve its market share performance by focusing on growth opportunities in semi-urban and rural markets in India. It highlights an approach which has successfully enhanced market share performance and could be adopted by other product-based businesses.

Publication date: 2011-05

The legacy of Gustave Trouvé: launching eMobility in a modern world

Categories: Articles in English, Automotive, Cleantech, Power & Utilities, Strategy, Sustainability

How should marketers of electric vehicles (EVs) position their products for success? Who are the early adopters and what is the best marketing mix to attract that target segment? This paper outlines a multiphase strategy for the marketing of EVs based on a discussion of EV characteristics, of consumer needs and of other market forces.

Publication date: 2011-02

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