Search results - 6 articles
Climate science
Categories: Articles in English, Cleantech, Governance & Risk, Government & Public Sector, Oil & Gas, Strategic Direction, Sustainability, Syndicated article
The climate may be heating up less in response to greenhouse-gas emissions than was once thought. But that does not mean the problem is going away.
Publication date: 2013-03
World economy: A structural shift in oil markets?
Categories: Articles in English, Cleantech, Governance & Risk, Oil & Gas, Strategic Direction, Sustainability, Syndicated article
Falling US imports of crude oil have potentially substantial implications for international oil markets, and could herald a structural shift as the US over time becomes less dependent on imported supplies.
Publication date: 2013-03
Fueling change
Categories: Articles in English, Cleantech, Government & Public Sector, Oil & Gas, Power & Utilities, Strategic Direction, Sustainability
Veteran green-energy pioneer Amory Lovins has a road map that businesses and governments the world over can use to reduce their reliance on fossil fuels and generate significant savings, profits and growth.
Publication date: 2012-06
The carbon challenge: offset financial planning
Categories: Articles in English, Cleantech, Governance & Risk, Government & Public Sector, Oil & Gas, Sustainability
Companies are under pressure to reduce emission levels and commit to sustainability. This article explains how, by investing in successful mitigation projects, companies can meet reduction targets, gain a stake in beneficial schemes and position themselves as leaders in their industry sector, while potentially increasing customer loyalty.
Publication date: 2012-06
Competing for market share in rural India
Categories: Articles in English, Automotive, Cleantech, Consumer Products, Life Sciences, Organization & People, Processes, Strategic Direction
This article discusses how the project team assisted a manufacturing company to improve its market share performance by focusing on growth opportunities in semi-urban and rural markets in India. It highlights an approach which has successfully enhanced market share performance and could be adopted by other product-based businesses.
Publication date: 2011-05
The legacy of Gustave Trouvé: launching eMobility in a modern world
Categories: Articles in English, Automotive, Cleantech, Power & Utilities, Strategic Direction, Sustainability
How should marketers of electric vehicles (EVs) position their products for success? Who are the early adopters and what is the best marketing mix to attract that target segment? This paper outlines a multiphase strategy for the marketing of EVs based on a discussion of EV characteristics, of consumer needs and of other market forces.
Publication date: 2011-02
