Search results - 40 articles

Categories: All, Articles in English, Strategy, Sustainability

Companies are increasingly recognizing that socially responsible activities can help, rather than hinder, their profitability.

Publication date: 2011-04

Categories: All, Articles in English, Governance & Risk, Sustainability

Multinational businesses trying to implement sustainability across their supply chains are observing China, where most manufacturing supply chains are based. Though, often, Chinese sustainability efforts lag behind due to lack of supplier management buy-in. A longer-term approach is needed and emerging social networking technologies may help end-to-end supply chain compliance.

Publication date: 2011-09

Starthilfe-Das Vermächtnis von Gustave Trouvé: Die Markteinführung der Elektromobilität in einer modernen Welt

Categories: Articles in German, Automotive, Power & Utilities, Strategy, Sustainability, Technology

Wie kann das Marketing heute Elektrofahrzeuge (EVs) auf dem Markt positionieren und wie können sie sich durchsetzen? Wer sind die Erstkäufer und wie sieht der optimale Marketing-Mix aus, um die Zielgruppe anzusprechen? In diesem Artikel wird eine Mehrphasen-Strategie zur Marktpositionierung von EVs erläutert. Dazu werden die Produkteigenschaften von EVs, die Kundenbedürfnisse und andere Marktkräfte näher betrachtet.

Publication date: 2011-03

E-Mobility 2025: Szenarien für die Region Berlin

Categories: Articles in German, Automotive, Power & Utilities, Strategy, Sustainability, Technology

Die Bundesregierung hat bis zum Jahr 2020 die Markteinführung batterieelektrischer Fahrzeuge zum politischen Ziel erklärt. Bisher fehlen jedoch konkrete Vorstellungen, wie die elektromobile Zukunft in Städten aussehen könnte. Das Fachgebiet Integrierte Verkehrsplanung der TU Berlin hat in Zusammenarbeit mit Z_punkt The Foresight Company drei Szenarien zur Einführung von E-Mobility in Berlin entwickelt.

Publication date: 2011-03

Measuring corporate sustainability, maximizing shareholder value

Categories: All, Articles in English, Governance & Risk, Sustainability

Although sustainability issues are omnipresent, a company’s contribution to sustainability is still hard to measure. This article reconciles the concepts of corporate sustainability and the shareholder value management. The model of Sustainable Value Added is introduced, balancing the synergies and challenges of integration.

Publication date: 2011-05

The legacy of Gustave Trouvé: launching eMobility in a modern world

Categories: Articles in English, Automotive, Cleantech, Power & Utilities, Strategy, Sustainability

How should marketers of electric vehicles (EVs) position their products for success? Who are the early adopters and what is the best marketing mix to attract that target segment? This paper outlines a multiphase strategy for the marketing of EVs based on a discussion of EV characteristics, of consumer needs and of other market forces.

Publication date: 2011-02

From service “scapegoats” to strategy partners: the evolving role of the (European) COO

Categories: All, Articles in English, Organization & People, Strategy, Sustainability

The case study sheds light on the role profile for chief operating officers (COOs) of European companies, and the set of managerial capabilities needed. The role is still very much evolving in Europe and so the article, which is drawn from findings of a recent study of COOs and C-suite executives, puts forward recommendations for the different stakeholder groups associated with the role.

Publication date: 2010-11

Contractors’ attitudes toward sustainable buildings in the Russian market

Categories: All, Articles in English, Strategy, Sustainability

The case study, featuring Ernst & Young’s survey of companies in the Russian construction industry, throws light on the beginning of the green building movement in the country and potential burdens of concerned parties to meet international standards for green certification. Assistance from outside consultants is likely to be essential.

Publication date: 2010-11

Maintaining momentum: carving a path for long-term sustainable growth for a Nordic financial services company

Categories: Articles in English, Financial Services, Processes, Sustainability

A team from Ernst & Young worked with a Nordic financial services company to carve a path to long-term sustainable growth. The project was carried out in close cooperation with the client and resulted in a new market strategy together with a new operating model.

Publication date: 2010-06

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