Search results - 43 articles

Categories: All, Articles in English, Governance & Risk, Sustainability

The benefits of performance improvement approaches from the commercial sphere are being adopted in the very different world of international aid support for the development of transitioning societies. The challenges of applying these strategies and methodologies to this complex and foreign arena require special consideration if they are to be successful.

Publication date: 2012-02

Categories: Articles in English, Oil & Gas, Strategy, Sustainability

A recent Ernst & Young study indicated that Russian producers will struggle to maintain steady oil production in the next 30 years. One solution, though fraught with difficulties, would be to seek foreign investment. The associated issues and potential benefits are examined in detail.

Publication date: 2012-02

Categories: All, Articles in English, Governance & Risk, Sustainability

Companies should not neglect their social responsibilities for the sake of short-term financial gains, warns Colin Crouch, Professor of Governance and Public Management at the University of Warwick Business School.

Publication date: 2011-09

Categories: All, Articles in English, Strategy, Sustainability

Companies are increasingly recognizing that socially responsible activities can help, rather than hinder, their profitability.

Publication date: 2011-04

Categories: All, Articles in English, Governance & Risk, Sustainability

Multinational businesses trying to implement sustainability across their supply chains are observing China, where most manufacturing supply chains are based. Though, often, Chinese sustainability efforts lag behind due to lack of supplier management buy-in. A longer-term approach is needed and emerging social networking technologies may help end-to-end supply chain compliance.

Publication date: 2011-09

Starthilfe-Das Vermächtnis von Gustave Trouvé: Die Markteinführung der Elektromobilität in einer modernen Welt

Categories: Articles in German, Automotive, Power & Utilities, Strategy, Sustainability, Technology

Wie kann das Marketing heute Elektrofahrzeuge (EVs) auf dem Markt positionieren und wie können sie sich durchsetzen? Wer sind die Erstkäufer und wie sieht der optimale Marketing-Mix aus, um die Zielgruppe anzusprechen? In diesem Artikel wird eine Mehrphasen-Strategie zur Marktpositionierung von EVs erläutert. Dazu werden die Produkteigenschaften von EVs, die Kundenbedürfnisse und andere Marktkräfte näher betrachtet.

Publication date: 2011-03

E-Mobility 2025: Szenarien für die Region Berlin

Categories: Articles in German, Automotive, Power & Utilities, Strategy, Sustainability, Technology

Die Bundesregierung hat bis zum Jahr 2020 die Markteinführung batterieelektrischer Fahrzeuge zum politischen Ziel erklärt. Bisher fehlen jedoch konkrete Vorstellungen, wie die elektromobile Zukunft in Städten aussehen könnte. Das Fachgebiet Integrierte Verkehrsplanung der TU Berlin hat in Zusammenarbeit mit Z_punkt The Foresight Company drei Szenarien zur Einführung von E-Mobility in Berlin entwickelt.

Publication date: 2011-03

Measuring corporate sustainability, maximizing shareholder value

Categories: All, Articles in English, Governance & Risk, Sustainability

Although sustainability issues are omnipresent, a company’s contribution to sustainability is still hard to measure. This article reconciles the concepts of corporate sustainability and the shareholder value management. The model of Sustainable Value Added is introduced, balancing the synergies and challenges of integration.

Publication date: 2011-05

The legacy of Gustave Trouvé: launching eMobility in a modern world

Categories: Articles in English, Automotive, Cleantech, Power & Utilities, Strategy, Sustainability

How should marketers of electric vehicles (EVs) position their products for success? Who are the early adopters and what is the best marketing mix to attract that target segment? This paper outlines a multiphase strategy for the marketing of EVs based on a discussion of EV characteristics, of consumer needs and of other market forces.

Publication date: 2011-02

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