Search results - 346 articles

Customer lifetime value

Categories: All, Articles in English, Strategy

Creating customer lifetime value is crucial to building a successful enterprise. This article describes how you can incorporate this tool into your marketing strategy, keeping both your customers and shareholders happy.

Publication date: 2008-02

Innovation management

Categories: All, Articles in English, Strategy

Innovation management has an important role in influencing a company’s organic growth and framing its strategic and economic goals. This article gives an insight into the practical aspects of establishing innovation management in a company.

Publication date: 2008-02

Zahlen sich Innovationen wirklich aus? Innovationsrenditen am Aktienmarkt

Categories: Articles in German, Processes, Strategy, Technology

Bislang wurde angenommen, dass Aktienmärkte positiv auf kurzfristige Gewinnankündigungen reagieren und eher negativ auf Ankündigungen zu Innovationsprojekten, deren Verlauf unsicher ist. Die Studie zeigt jedoch, dass die Renditen von Innovationsprojekten bislang unterschätzt wurden. Investoren können bereits vor Markteinführung von positiven Renditen eines Innovationsprojektes profitieren. Eine wichtige Rolle spielt dabei die richtige Kommunikation vom Entwicklungsprozess an.

Publication date: 2010-03

Do innovations really pay off? Total stock market returns to innovation

Categories: Articles in English, Processes, Strategy, Technology

The current study develops a new metric to assess the payoff to investing in innovation. The method is based on a computation of the abnormal stock market return to a firm on the day it announces an innovation event. The study is based on an analysis of 5,481 innovation events from 69 firms across 7 markets, during the period 1977-2006. The study finds that, contrary to widely held beliefs, the stock market responds strongly and promptly to investments in innovation several years ahead of the launch of a new product. The findings may help managers more accurately assess the total market value of a proposed innovation or innovation project, well ahead of launch, as well as the potential returns for particular innovation activities.

Publication date: 2010-03

Can transformation outsourcing be a “win-win”?

Categories: All, Articles in English, Organization & People, Strategy

The article describes the transformation process at the Russian power engineering giant, RAO EES, and the gains it produced. It also highlights the value of flexibility in adapting structural changes in tune with a changing business environment.

Publication date: 2010-03

Can IT transformations be standardized?

Categories: Articles in English, Information Technology, Strategy, Technology

SNP T-Bone is a boon to companies seeking IT transformation in a challenging environment. This article highlights the features of the software, which is said to be the only standardized software that supports transformation of the core business and business organization processes.

Publication date: 2010-03

Liberating structures: innovating by including and unleashing everyone

Categories: All, Articles in English, Organization & People, Processes, Strategy

Organizations are complex systems where all the parts interact and affect each other’s behaviors. Changing the pattern of these interactions can bring in the best solutions for issues confronting organizations. Liberating structures (LS) is all about the effectiveness of a bottom-up approach.

Publication date: 2010-03

Development of a finance function strategy for a global player

Categories: All, Articles in English, Organization & People, Processes, Strategy

This case study draws a detailed picture of the crucial role of today’s CFO in shaping the future of a global company amid increasing challenges. It also delves into the various strategies, proactive measures and follow-up actions that will eventually make the finance function successful.

Publication date: 2010-03

Customer retention

Categories: All, Articles in English, Organization & People, Processes, Strategy

This case study highlights the importance of the proper management of customer lapse rates in the life insurance market. It describes how a well-equipped professional team succeeded in addressing the alarming situation that threatened the growth of the life insurance wing of an Australian bank.

Publication date: 2010-03

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