Search results - 251 articles

Trusting the returns on marketing investment

Categories: All, Articles in English, Organization & People, Processes

Advanced methods to measure the effectiveness of marketing efforts are gaining increased attention from marketers and product mangers, as their decisions on spending come under scrutiny. This case study discusses various options that could be ideally employed within the pharmaceutical industry.

Publication date: 2010-03

IT diffusion barriers in the construction industry: how to improve efficiency in the construction processes – lessons learned from manufacturing

Categories: Articles in English, Information Technology, Organization & People, Other industry sectors, Processes

This case study discusses some of the inherent barriers in the construction industry to the use of computer integrated information technologies (CIT). The author believes that the industrial, strategic and organizational context of the construction industry have much to do with its undoing.

Publication date: 2010-03

Do innovations really pay off? Total stock market returns to innovation

Categories: Articles in English, Processes, Strategy, Technology

The current study develops a new metric to assess the payoff to investing in innovation. The method is based on a computation of the abnormal stock market return to a firm on the day it announces an innovation event. The study is based on an analysis of 5,481 innovation events from 69 firms across 7 markets, during the period 1977-2006. The study finds that, contrary to widely held beliefs, the stock market responds strongly and promptly to investments in innovation several years ahead of the launch of a new product. The findings may help managers more accurately assess the total market value of a proposed innovation or innovation project, well ahead of launch, as well as the potential returns for particular innovation activities.

Publication date: 2010-03

Controlling for commanders: an established leadership tool within the German Armed Forces?

Categories: Articles in English, Governance & Risk, Organization & People, Other industry sectors, Processes

The author says that controlling in the Bundeswehr as a formal leadership tool has only created the illusion of steering. Its functionality differs vastly from that in the civil economy due to various factors.

Publication date: 2010-03

Liberating structures: innovating by including and unleashing everyone

Categories: All, Articles in English, Organization & People, Processes, Strategy

Organizations are complex systems where all the parts interact and affect each other’s behaviors. Changing the pattern of these interactions can bring in the best solutions for issues confronting organizations. Liberating structures (LS) is all about the effectiveness of a bottom-up approach.

Publication date: 2010-03

Development of a finance function strategy for a global player

Categories: All, Articles in English, Organization & People, Processes, Strategy

This case study draws a detailed picture of the crucial role of today’s CFO in shaping the future of a global company amid increasing challenges. It also delves into the various strategies, proactive measures and follow-up actions that will eventually make the finance function successful.

Publication date: 2010-03

Customer retention

Categories: All, Articles in English, Organization & People, Processes, Strategy

This case study highlights the importance of the proper management of customer lapse rates in the life insurance market. It describes how a well-equipped professional team succeeded in addressing the alarming situation that threatened the growth of the life insurance wing of an Australian bank.

Publication date: 2010-03

Revenue management at Deutsche Post DHL

Categories: Articles in English, Other industry sectors, Processes, Transaction

Revenue management holds the key to improving the financial performance of an organization. Read further to know how DHL efficiently managed their revenue.

Publication date: 2008-02

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