Archive

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Trusting the returns on marketing investment

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Trusting the returns on marketing investment

Advanced methods to measure the effectiveness of marketing efforts are gaining increased attention from marketers and product mangers, as their decisions on spending come under scrutiny. This case study discusses various options that could be ideally employed within the pharmaceutical industry. ... Read more.

Publication date: 2010-03

IT diffusion barriers in the construction industry: how to improve efficiency in the construction processes – lessons learned from manufacturing

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IT diffusion barriers in the construction industry: how to improve efficiency in the construction processes – lessons learned from manufacturing

This case study discusses some of the inherent barriers in the construction industry to the use of computer integrated information technologies (CIT). The author believes that the industrial, strategic and organizational context of the construction industry have much to do with its undoing. ... Read more.

Publication date: 2010-03

Do innovations really pay off? Total stock market returns to innovation

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Do innovations really pay off? Total stock market returns to innovation

The current study develops a new metric to assess the payoff to investing in innovation. The method is based on a computation of the abnormal stock market return to a firm on the day it announces an innovation event. The study is based on an analysis of 5,481 innovation events from 69 firms across 7 markets, during the period 1977-2006. The study finds that, contrary to widely held beliefs, the stock market responds strongly and promptly to investments in innovation several years ahead of the launch of a new product. The findings may help managers more accurately assess the total market value of a proposed innovation or innovation project, well ahead of launch, as well as the potential returns for particular innovation activities. ... Read more.

Publication date: 2010-03

Controlling for commanders: an established leadership tool within the German Armed Forces?

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Controlling for commanders: an established leadership tool within the German Armed Forces?

The author says that controlling in the Bundeswehr as a formal leadership tool has only created the illusion of steering. Its functionality differs vastly from that in the civil economy due to various factors. Read more.

Publication date: 2010-03

Can transformation outsourcing be a “win-win”?

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Can transformation outsourcing be a “win-win”?

The article describes the transformation process at the Russian power engineering giant, RAO EES, and the gains it produced. It also highlights the value of flexibility in adapting structural changes in tune with a changing business environment. ... Read more.

Publication date: 2010-03

Can IT transformations be standardized?

Can IT transformations be standardized?

SNP T-Bone is a boon to companies seeking IT transformation in a challenging environment. This article highlights the features of the software, which is said to be the only standardized software that supports transformation of the core business and business organization processes. ... Read more.

Publication date: 2010-03

Liberating structures: innovating by including and unleashing everyone

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Liberating structures: innovating by including and unleashing everyone

Organizations are complex systems where all the parts interact and affect each other’s behaviors. Changing the pattern of these interactions can bring in the best solutions for issues confronting organizations. Liberating structures (LS) is all about the effectiveness of a bottom-up approach. ... Read more.

Publication date: 2010-03

Development of a finance function strategy for a global player

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Development of a finance function strategy for a global player

This case study draws a detailed picture of the crucial role of today’s CFO in shaping the future of a global company amid increasing challenges. It also delves into the various strategies, proactive measures and follow-up actions that will eventually make the finance function successful. ... Read more.

Publication date: 2010-03

Customer retention

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Customer retention

This case study highlights the importance of the proper management of customer lapse rates in the life insurance market. It describes how a well-equipped professional team succeeded in addressing the alarming situation that threatened the growth of the life insurance wing of an Australian bank. ... Read more.

Publication date: 2010-03

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