Pricing management: a tool for growing profits

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The explosion of computing has delivered increasing amounts of data and information to financial institutions, but knowledge of what to do with it has not kept pace. This situation occurs in many fields, and pricing management in banking is no exception. Having the right pricing strategy and execution are well known for helping to achieve short-term profitability and differentiation, but many financial institutions are struggling to make this work.

In this article, we identify the challenges posed by the pricing strategy process and explain how a dynamic pricing strategy based on advanced analytics can be a source of differentiation.

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The article was written by:

Paulo Pantigoso
Country Managing Partner, EY, Peru
José Carlos Bellina
Leading Partner, FSO Advisory, EY, Peru
Alejandro Carranza
Senior Manager, FSO Advisory, EY, Peru
Christian Nue
Senior Manager, FSO Advisory, EY, Peru

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