Improving portfolio performance in CP

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Consumer products (CP) companies are struggling to drive sustainable, profitable growth. Many companies have become preoccupied with short-term results as investors push for aggressive cost reduction and increased profit contribution from top-line revenues.

Organizations have become preoccupied with short-term results — 55% of CP executives feel they have become too focused on quarterly performance.

Yet, they risk being trapped in a race to the bottom with price and promotion tactics that neither build sustainable brand businesses nor bring shopper-relevant innovation.

But more companies are realizing that net revenue management is a critical capability that offers a more sustainable route to growth.

Read on to discover more.

The article was written by:

  • Joe Abbott
    Director, Advisory — Performance Improvement, Consumer Products & Retail, Ernst & Young LLP, UK
  • Ken Dickman
    Partner, Advisory — Performance Improvement, Consumer Products & Retail, Ernst & Young LLP, US
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