Demystifying design thinking

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Design thinking at its best can blend design, business and technology together to produce more innovation and faster development of new products, services and experiences.

Design thinking has evolved from a niche specialism, appealing primarily to start-ups and entrepreneurs, and is now firmly on the agenda of large multinational companies, as well as the MBA curriculum. It offers enormous potential for innovation and competitive advantage.

Read the full article to find out how organizations can embrace design thinking and embed it into their operating model.

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The article was written by:

  • Michael Kanazawa
    EY Americas Leader — Enterprise Innovation,Ernst & Young LLP
  • Jeb Wilson
    Senior Manager, Advisory Services — Performance Improvement, Ernst & Young LLP, US
  • Aparna Betigeri
    Manager, Advisory Services — Performance Improvement, Ernst & Young LLP, US
  • Linda Chen
    Assistant, Advisory Services — Performance Improvement, Ernst & Young LLP, US
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