Demand-driven planning and forecasting

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Advancing technologies are making it possible to generate new insights into consumer behavior, effectively changing the way consumer products and retail (CPR) companies conduct planning, and making real the possibility of demand-driven supply chains.

DDP&F senses market changes five times faster and aligns value networks to changes in demand three times quicker than other approaches.

Combining the application of cutting-edge technologies with data, analytics and process knowledge, demand-driven planning and forecasting (DDP&F) allows organizations to sense demand signals, shape consumer demand and change the demand management game of play.

The end result of DDP&F can be a business that is more closely linked to the market and pull-driven with the ability to position inventory correctly, react swiftly to real consumption levels and reinforce the success of its strategy.

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The article was written by:

  • Tanguy Caillet
    Executive Director, Europe, Middle East, India and Africa Advisory Center, Ernst & Young S.A., Luxembourg
  • Jessica Y. Xiong
    Senior Consultant, Advisory, Performance Improvement, Supply Chain & Operations, Ernst & Young LLP, US
  • Melis Gorken
    Manager, Advisory, Performance Improvement, Supply Chain & Operations, Ernst & Young LLP, UK

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