Cultural transformation: implementing core values
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The importance of organizational culture has long been recognized, but changing a culture — what people think and how they behave — is not a straightforward task. One approach that can help organizations to improve their culture is a set of core values, supported by defined behavioral statements that clearly articulate the beliefs and principles that the organization wants its people to share and embrace.
Core values are a set of statements that explain the organization’s beliefs about people, work and nonnegotiable behaviors.
Implementing core values is a complex and challenging process. It requires an effort from the whole organization, which must continue long after the initial implementation is complete. This may seem like a great deal of work, but the reward will be a strong, purpose-led organizational culture that creates competitive advantage and value, by achieving its objectives and long-term vision in this volatile, uncertain, complex and ambiguous environment.
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