Sale or fail: 10 dimensions of sales excellence
Download the article to read all the content on which this summary is based.
Many companies face challenges in making their sales performance sustainable. Stagnating or shrinking markets, exhausted cost efficiencies and poor-performing sales departments are all factors.
The starting point for optimizing sales is a coherent sales strategy that is embedded in the company’s overall strategy.
But overall, a lack of understanding of what “sales excellence” really means can hold companies back. To address this, EY has developed a 10-point sales audit that can help companies establish the foundation for sustainable sales improvement.
This article introduces the Contrast Sales Excellence Audit — based on 10 dimensions — that can help to provide the transparency that was previously lacking and establish the foundation for sustainably increasing sales excellence.
The article was written by:
Read the full article501.41 kB