Becoming a 360° integrated solution provider
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Increasing competitive pressures are driving the adoption of new business models based on 360° customer-oriented solutions. This pressure is coming from many directions — such as low-cost countries entering the field, the globalization of markets and competitors all offering comparable product functionality, quality and competitive prices. An offering of products and services bundled together as integrated solutions is the key to success.
A strategic shift from operating as a product-oriented manufacturer toward a customer-oriented solution provider requires major organizational changes.
This article provides useful information for companies that are wanting to build the foundation for a successful 360° customer-oriented solution business. It poses three questions that can help organizations evaluate and quantify the potential to succeed as a solution business. It also provides insight about setting the new strategic direction and developing new business models that could drive organizational change.
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