Patient engagement: a powerful remedy
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Most health care providers and payers have made significant investments in people, process and technology to comply with regulations and to decrease overall costs. But have they realized that investing in patient engagement activities can bring them three-fold benefits?
It has become clear to policy-makers, payers and providers alike that the status quo must change. Central to this change is a progressive view of involving patients in their own care.
Patient engagement is bringing patients to the center of their care, engaging them in the care process and empowering them to take accountability for their overall health and wellness. Engaging patients has tremendous potential for helping health care organizations reduce costs, earn bonuses and, most importantly, benefit from patient loyalty and retention. It is a key component of the movement from volume to value-based care.
This article explores the value proposition of patient engagement for US health care providers, but it also gives insight that is relevant for many other health care providers around the world. Active patient engagement is rapidly becoming a leading indicator of a health care organization’s long-term viability. This is, in large part, due to the transition to value-based payment models as well as changing consumer health expectations. Providers stand to gain sustained financial value by promoting and enabling patient activation.
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