Conscious Capitalism: a new spirit in business
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The world is changing rapidly, making many old business ideas and methods obsolete. With employees and customers looking for more meaning in their lives, leading organizations today are reconsidering how they conduct their business, and many are turning to a new approach called Conscious Capitalism.
Conscious Capitalism asks whether business can be done with a much broader set of values and with a sense of purpose that goes far beyond making a profit.
In this article, we explain what conscious capitalism is, including its fundamental elements: a corporate sense of purpose, stakeholder rather than shareholder orientation, conscious leadership and conscious culture. We explore how companies are putting it into practice and examine Jacto, a Brazilian company on a conscious journey.
When they discover that they have a conscious competitor, traditional companies are likely to find that their ability to attract customers, employees, investors and suppliers will diminish greatly. Although many traditional companies appear to be big and strong, Conscious Capitalism argues that any business that is out of harmony with the big changes taking place in the world will have serious vulnerabilities.
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