Is digital signage a potential goldmine?

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Like many service market firms, telecoms companies are looking for new growth areas as revenue streams dry up. Although digital signage is itself a relatively small market, it represents a great chance for telecoms companies to gain experience in targeted advertising — helping them to understand how they can monetize their large customer bases to open more substantial opportunities.

Telecoms businesses are in an ideal position to exploit their ability to send advertising to customers at any time and in any place.

In this article, we look at how the digital signage market could present major opportunities for telecoms firms. Although the market does not offer huge revenues in its own right, it does give telecoms operators the chance to learn a great deal about targeted advertising to their customer bases. And this will, in turn, open the door to much more substantial revenue streams.

The article was written by:

  • Andrea Bassanino
    Partner, Advisory Services — Strategy, EY, Mediterranean Region
  • Antonio Maresca
    Senior Manager, Advisory Services — Strategy, EY, Italy
  • Marco Labianca
    Senior Consultant, Advisory Services — Strategy, EY, Italy
  • Cesare Ponzo
    Senior, Advisory Services — Strategy, EY, Italy
  • Giulia Baistrocchi
    Staff, Advisory Services — Strategy, EY, Italy

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