Digital strategy: merging real and virtual worlds
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The era of digitalization is rewriting how companies approach the market and their competitors. Today’s leaders need to take decisions in order to tackle and thrive under the new circumstances conceived by the digital revolution. The merger of the real and the virtual world, together with business intelligence and technology, have impacted how business is done. Hence, companies need to define their digital strategy. If not, they will be left behind.
Companies often confuse an IT strategy with a digital strategy — the difference is that while IT strategy is defined in isolation, digital strategy fuses the digital and virtual world.
In this article, we explain the essential elements for a digital strategy that is aligned to corporate strategy. We explore the megatrends driving the development of digital strategy and give some practical guidance on how to define your strategy. We also provide a case study that details Mexico’s National Digital Strategy.
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