Have you got what it takes to be a successful CMO?
In the blink of an eye, digital channels have changed marketing forever. Traditional audiences and sales channels are fragmented, the internet has empowered customers with information and unprecedented access, and big data and advanced analytics have become central to decoding customer behavior and future trends.
“Successful CMOs speak with the voice of the customer and drive product innovation.”Dr. Michael M. Meier
Co-Leader Global CMO Practice at executive search firm Egon Zehnder
To prosper in this new world, the chief marketing officer (CMO) must develop improved relationships, new skills and greater customer intimacy. However, an EY survey of more than 800 sales and marketing leaders and C-suite executives, along with over 20 in-depth interviews, shows many CMOs are caught in the headlights: knowing they must change but slow to act.
The research, outlined in full in Competition, coexistence or symbiosis? The DNA of C-suite sales and marketing leaders, delivers essential insights into what it means to be a marketing leader today.
Are you way ahead of the field? Find out here.