Enabling Africa’s potential through technology

Why is the spotlight on technology?

Poor infrastructure remains one of the biggest growth hindrances in emerging markets – applying equally to technology infrastructure as to traditional bricks and mortar. However, a lack of entrenched technology presents significant opportunities for organizations to take advantage of recent technology developments – bypassing traditional thinking and solutions designed for environments that don’t suit Africa’s emerging market.

Organizations able to recognize and take advantage of this paradox will develop and implement technology solutions, enabling them to outdo their competition and significantly improve business performance.

Recent developments, such as cloud computing and big data, are creating new channels to manage technology in business. Much of this new technology is becoming more established and better understood, but has not fully evolved into the leading business solutions predicted.

The non-traditional business environment that Africa presents requires organizations to completely rethink their operating models – challenging their technology and how they use it. Innovative and pioneering technology has the ability to be one of the biggest drivers of growth in emerging markets. However, harnessing the benefits of new technologies requires careful consideration and planning. Arguably the most important issue is the perception gap between the supposed stability and familiarity of the status quo and the promise of new technology.

To better understand emerging technology, we must explore the biggest opportunities available to businesses in Africa, learning from mistakes made in more established economies to leapfrog the common pains of IT.

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