Consumer barometer

Create your personalized “consumer profile” in our web-based tool

In today’s globalized world very little is fixed and many things are fluid, whether it’s consumer behavior or brand loyalties, trusted media or shopping habits, market segments or the role of physical stores. To get a clear picture of the new consumer and to offer solutions as to how organizations can keep pace with their shifting needs, Ernst & Young conducted an extensive international survey.

The survey, This time it’s personal: from consumer to co-creator, took the pulse of almost 25,000 people of all ages and backgrounds, in 34 countries, across mature and emerging markets. It asked each individual detailed questions about their purchasing activities, preferences and perceptions across 10 different products and services.

The web-based tool allows you to create a personalized “consumer profile” by selecting the location, product, age, gender and income group that matches your target audience. A number of customer profiles can be viewed at any one time for direct comparisons.

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